I love grocery stores so much I can name six near me without blinking. Clothing stores? No clue. But I’ve got your back for groceries.

And I love going on a Saturday night at 7pm.

There’s no one there.

I have as much time as I want to check out the new products and maybe stare a little too hard at some cool packaging.

The other reason I like to go grocery shopping on Saturday night is because grocery stores can be overwhelming. They’re not always laid out in a way that makes sense to me (one in town has the tea and juice in the frozen food section. Please explain to me in crayon why that makes sense).

Your website shouldn’t be laid out like a grocery store, with things and options everywhere the eye rests.

It should feel like a perfectly planned aisle—guiding visitors exactly where they need to go.

Think of it like this: first, people need to know they’re in the right place. Then, you guide them step by step to what they came for. A clear, intentional journey means fewer distractions and more happy customers reaching out (without the confusion of frozen tea).

Talk soon!

Stacey