“What am I going to stress out about now?”

That’s what a client said after we launched her new site.

Her old website had been hanging over her head for years. She’d hired someone to build it before, but the site wasn’t really working for her. It looked more like a generic photography portfolio than a website for a photography business.

It didn’t reflect her personality, didn’t show that she specialized in real estate and branding photography, and it definitely didn’t make it easy for people to hire her.

So she avoided it. She switched to an Adobe Portfolio page instead - something simple, something temporary - and figured she’d fix it eventually.

Fast forward to this spring: we rebuilt it from the ground up.

This time, we made it easy to update. It showed off her favorite type of work, the clients she loves working with, and gave people a clear way to book. We shifted the message from “here’s my work” to “here’s how I can help,” and everything clicked into place.

The day after her new site went live, a highly qualified lead reached out.

That lead turned into a paid, ongoing project.

That’s what happens when your website actually solves a business problem - it stops being a chore and starts doing its job.

If your site’s been sitting in the back of your mind for months (or years), I get it. But it doesn’t have to stay that way.

Talk soon!
Stacey