Small changes, big impact

You don't need a complete website overhaul to start seeing better results.

Let's talk about the website changes you can tackle this week that will make a real difference in how your site performs.

Easy Wins (Start Here)

These are changes you can make quickly that will improve your website right away:

• Update your homepage headline - Make it about what you do for your visitors, not about you. Instead of "Get healthy to enjoy life" try "Custom meal plans for busy families who want to eat healthy."

• Add clear contact information - Make sure your email, phone number, or contact form is easy to find. People shouldn't have to hunt for how to reach you.

• Review your About page opening - The first paragraph should explain why you're excited to solve their problem, not start with "I've always been passionate about..."

• Check your button text - Instead of generic "Submit" or "Contact Me," try specific actions like "Get My Free Quote" or "Book My Discovery Call."

Strategic Wins (Worth the Extra Effort)

These take a bit more thought but create bigger improvements in how your website works:

• Improve your contact form questions - Add 2-3 qualifying questions that help you understand if someone is a good fit before you respond.

• Create a simple FAQ section - Answer the questions people ask you over and over again in discovery calls or emails.

• Add pricing information - Even if it's just "Starting at $X" or "Packages from $X to $Y," this saves everyone time and attracts better-qualified leads.

• Clarify your service descriptions - Include your process, what clients can expect, and who this is perfect for.

• Set up one simple email automation - When someone fills out your contact form, send them a thank-you email with helpful next steps.

How to Choose What to Tackle First

Don't try to do everything at once. Pick one easy win and one strategic win for this week.

• If you're getting lots of inquiries but they're not a good fit: Focus on qualifying questions and being more specific about who you work with.

• If you're not getting enough inquiries: Work on your headline, pricing transparency, and making contact information easier to find.

• If people seem confused about what you offer: Clarify your service descriptions and make sure your homepage clearly explains what you do.

Start with what's causing you the biggest headache right now.

The Compound Effect of Small Improvements

Here's what I love about these quick wins: they build on each other.

When your headline is clearer, more qualified people will read your services page. When your services page includes pricing, fewer unqualified people will contact you. When your contact form asks better questions, you'll spend less time on discovery calls with the wrong people.

Small improvements compound over time into a website that actually works for your business.

Remember: Done Is Better Than Perfect

You don't need to implement every suggestion perfectly. You just need to start somewhere and keep improving.

Your website is a living part of your business that should evolve as you learn what works and what doesn't. The goal isn't perfection - it's progress.

Your Turn

This week, pick one easy win and one strategic win from the lists above. Set aside some time and just get them done.

Pay attention to what changes after you make these improvements. Do you get different types of inquiries? Do people seem less confused about what you offer? Those signals will tell you what to work on next.

TL;DR: Small website improvements compound over time. Pick one easy win and one strategic win to tackle this week, and focus on solving your biggest current headache first..

I'd love to hear how these changes work for you! Hit reply and let me know which wins you tackled or if you have questions about any of this.

Talk soon!
Stacey