Last week, my husband and I went to see ELO on their farewell tour. Jeff Lynne is a huge influence for my husband’s music, and I’m just a big fan. It was such a great show!

I love live music. Something about being surrounded by music and happy people and the energy of a show just makes my heart happy.

The funniest thing to me, at least here in northern Colorado, not a lot of people dance. It seems to take a while for people to warm up to the show and get groovin’. I do dance, but it’s really bad and usually off-beat. But I’m having fun, so I don’t care.

Looking around at the show, it’s fun to see how people experience music differently - some people dance, some people nod their heads, some people just soak it in.

Website work the same way.

Understanding how people engage with your site is key to making it resonate.

Depending on where people are in their buyer journey, they may groove along and book a call, they may bookmark your page to look at later, or they may hang out for a while and take in the information on your site.

If you want your website to capture attention, join me next week for a free workshop! This workshop is for people who are tired of cringing over their website and aren’t getting the results they want from it.

We’re going to talk about how to connect to your audience, design tips, and how to get Google to notice you.

When: October 16 at 1pm MT
Where: Zooooooom

Don’t worry if you can’t make it, there will be a replay!

Plus, I’m also offering a free website audit to anyone who attends. If you want personalized tips for your website, come hang out with me!

Quick Tip:

About 1 in 12 men and 1 in 200 women are colorblind.

A mistake a lot of brands make is not having enough contrast in the brand palette. This means colorblind people may not be able to read everything on your site - which means they aren’t going to buy from you.

A low contrast color combination looks like this:

Most people will be able to see the icons in the middle, but this doesn’t pass the standards for color contrast.

(does anyone else remember the vision test with the colorful circles with a number in the middle? Just me?)

To find out if your brand colors have enough contrast, you can run them through a color contrast checker (like Adobe’s) to make sure the color is good for small or large font sizes.

If your colors don’t pass, you’ll need to shift your palette just a little bit to be compliant.