Website Check: Are You Missing Key Details?

Think your website is clear to your clients? Here’s how to make sure.

Author

Stacey Nicholls
November 06, 2024 • Estimated Reading Time: 3 minutes

Have you ever wondered if your website is is really speaking to your ideal clients?

Sometimes it’s hard to pull ourselves out of our business to see how we’re coming across to others.

It’s a forest/trees problem. You know the saying - can’t see the forest for the trees.

You know so much about your business, you’ve forgotten to include a key piece of information.

because it’s totally obvious, right?

No, it’s not.

It’s not always clear who you work with, how your process works, or what outcomes clients can expect.

We learn from others in our industry, which can make us assume our audience knows these basics too. When I started Space Cookie, I talked to a lot of other web designers, so I knew that first there’s a discovery call, then designing, then the site build.

But if you work in a completely different industry, you’re not going to know my process. Just like I won’t know yours.

Think of your website as a conversation starter with your potential clients. Are you giving them the complete picture?

Include the things on your website that seem really basic, like who you work with, what to expect from a free consultation with you, ways they can stay in touch without committing to anything now (think: newsletters). Repeat them on different pages, in different ways.

Quick Tip:

If you’re really unsure who your website is talking to, ask ChatGPT (you may need the paid version).

  • Take a screenshot of your homepage (I love the Chrome Extension GoFullPage).

  • Upload the photo and enter this prompt: “Take a look at this screenshot of my website's homepage. Based on the design, images, headlines, and content visible, who do you think my target audience is? What elements give you that impression?”

  • See what it says!

This simple check can reveal how effectively your website speaks to your target audience—or if there’s room for improvement.

If you're ready to take a closer look at your website's performance and learn actionable insights for improvement, I'm offering full website audits for $50. Each audit will provide personalized feedback on areas like as design, usability, and accessibility.

After reviewing over 50 sites, I've fine-tuned my process to deliver tailored insights that can make a real difference for your website.

Ensure your website is working as hard as you do—grab your audit now!

Talk soon!

Stacey