I thought I was going to fall.

Which is objectively hilarious, because I had already jumped out of a plane.

I was 11,000 feet up, mid-skydive, the wind rushing past me, and the goal for this jump was to do a barrel roll.

But my brain said “Nope. I can’t do a barrel roll. I’ll fall.”

Then I realized... I was already falling.

I laughed, dropped my shoulder, and did a barrel roll. 10/10. Nailed it.

It’s wild how easily we get caught in loops that don’t make sense, especially when we’re in motion.

I see it all the time with websites.

People keep tweaking colors, rewriting headlines, or adding new offers because they think that’s the thing that’ll fix it.

But they haven’t stopped to ask:

• What am I really trying to say?

• Who am I trying to help?

• And what do I want to happen when someone lands on my site?

Your website isn’t just a digital business card.

It’s your chance to connect, communicate, and guide someone through your work with intention.

But you can’t do that on autopilot.

You need clarity before the design ever starts.

That’s why I always start with a brand and content prep process before we touch design.

If you’re working with me on branding, we’ll make sure your visuals are aligned and support your message. And when it comes to the actual words? I’ve got amazing messaging strategists I partner with so you’re not staring at a blinking cursor, wondering what to say.

Because when your message is clear, your visuals are aligned, and your site has a purpose - your visitors can feel it.

Talk soon!
Stacey