Website copy and design are pb&j. Mac & cheese. Milk and cookies. Biscuits and gravy. Chicken and waffles.
(Maybe I’m just hungry.)
But copy and design really do go hand-in-hand. The words on your site and the design are two pieces that work so seamlessly together that it’s easy to forget they’re two different disciplines.
As a designer, I think copy matters more than design. I can make something look good, but if the words aren’t working, then it’s just… pretty, not functional.
Design’s real job is to support the message.
Things like font size, color contrast, spacing, and layout all affect whether someone actually reads what you wrote. If the design is fighting the content, then people leave before they ever understand what you do.
I’m excited to join Kelley Gardiner for her Website Copy Workshop on March 17th to chat about design and the things you can do to make sure the words on your site truly shine and help convert visitors to leads.
We’ll walk through some of the common things people accidentally make harder for their readers (and some easy ways to fix them).
If you want to join us, you can sign up here: