Last year, someone booked a strategy session with me to help her figure out her website. She was starting from nothing because her VA changed the login information to her business accounts, effectively locking her out of everything she needed access to in her business.
For a business owner, this is the nightmare. Working with someone you trust, only to have everything you’ve been building ripped away from you.
After being burned like that, my client didn’t want to just hand her website off to someone else. She wanted to understand it - how it worked, how it fit into her business, and how to keep it hers.
So, through a series of strategy sessions, I taught her how to build her website. We laid out the foundation, the messaging, chose the images, and put it all together. She’s got a site that she loves and can update easily as her business grows.
Working with her affirmed something I’d been noodling on - a way to support business owners to understand their own foundation, so no one can ever lock them out of it. I keep coming back to a website that isn’t just easy to update, but actually explains your offer clearly enough to do some of the selling for you.
Site Seen is for service providers who want to understand every part of their website, so no one else ever knows your business better than you do.