I’ve been working on a couple of Wix projects, and it’s involved a lot of:
“why is this setting here.”
“okay wait that actually makes sense.”
“oh cool, I broke it”.
It’s been… humbling.
Every new tool comes with what I think of as a learning tax. You can pay it with time, money, or frustration. Usually some combination of all three.
With Wix, I’ve been paying in time. Clicking around, testing things, googling weirdly specific questions, rebuilding stuff twice because I didn’t know a shortcut existed yet.
For me, that’s fine. I want to understand it well. But not everything needs that level of hands-on learning.
Sometimes paying the learning tax in time makes sense because you want the context. You want to understand how the pieces fit together and the confidence that comes from figuring it out yourself.
Other times, you’re just burning energy on something that isn’t supporting your goals.
(I call that procrasti-working. I’m very good at it.)
That’s usually when someone reaches out, because somewhere between “I’ll just figure this out” and “why am I still doing this,” the math stops mathing.
You’re paying the learning tax either way. You just get to choose the currency.
I am open to Wix projects now. If you’re already there and don’t want to switch platforms, cool. I can work with that.
If you’re staring down a learning tax somewhere in your business and trying to decide whether to pay it yourself or hand it off, I’m always happy to talk it through.