There’s a lot of advice out there that talks about social media and websites as two separate jobs. They are, to a degree, but they’re part of a whole marketing system.
If you talk to a social media manager, they’re going to tell you that social media is the place to find new clients, because it’s low risk for people to opt-in to your world.
If you talk to a web designer, we’re going to say that websites pull the most weight in people making the decision to work with you. Nothing else can ever compare to the work your website can do.
Please tell me you hear the sarcasm here.
Those are both very big, very broad statements that aren’t exactly true.
Social media can work as a discoverability tool. Websites can work as a validation tool.
Together? They can be a part of the whole client journey, from finding out about you to getting onto your client roster.
I’m partnering with Sarah Giffrow of Upswept Creative to talk about this Social-to-Website Handoff. We’re going to talk about:
- Why the goal of every social post has nothing to do with likes or comments
- The three types of CTAs and how to choose the right one for what you’re trying to do
- Why your website and your social presence need to feel like the same person
- How to use your website to guide people toward one clear next step
- How to know if any of this is actually working
I don’t personally use social media in my business, which is why I’m partnering with Sarah. She’s been in marketing long enough to have seen every trick in the book, and she’ll tell you which ones aren’t worth your time. I’m going to be talking about the website strategy and what pieces can help get people to trust you so they reach out.
If you want your social presence and your website to actually be working on the same team, come hang out with us.
April 30th | 12:30 ET, 9:30 PT