The best thing your website can do is make people leave.
I know it seems counterproductive, but having the people who aren’t a good fit for your offers self-select out leaves space for the people you do want to work with.
Websites are a relationship-setting tool. You have the chance to showcase how you work, your personality, your stance on your industry - all things that build trust with the right person.
If you’re trying to sell to everyone, you’re not selling to anyone. Cliché, but not wrong.
When people get to your site and realize that your process doesn’t match their collaboration style, that their budget isn’t in alignment with your prices, that you don’t actually do the thing they need help with, then they’re not going to reach out to you.
And that’s a good thing.
The flip side is that the right people are landing on your site and immediately feel like they belong there. Like they already know what working with you is going to be like before they ever reach out.
That builds trust to make it so easy to say ‘yes’ to working with you.
Take a look at your site and think about how you show up in your business. If there’s a disconnect, it might be worth a conversation. Let’s chat about your website here:
